Jeep Wrangler Vs. Ford Bronco | Vehicle Comparison
The Jeep Wrangler vs. Ford Bronco comparison is the debate that's on every SUV off-roader's mind. If you have taken trips into the wild before, you'll know that proven engineering always triumphs over shiny new gimmicks, and indeed, the Wrangler is the model that's been doing this for much longer. For 2025, it continues to build upon the time-tested engineering that made it a legend of the all-terrain scene.
There is no "Ford Bronco wave," there aren't many Ford Bronco clubs, and more importantly, there weren't even any Bronco SUVs from 1996 to 2020. The core Jeep Wrangler powertrain, meanwhile, was made better during each of those 24 years, and the iconic status of this SUV got stronger and stronger along the way.
If you want to see the details, read on and explore this guide from Tony T Gulfgate CDJR. Then, we'll help you get to know the Wrangler up close and personal with a test drive.
Jeep Wrangler vs. Ford Bronco: Key Specs and Pricing
Let's start with a 2025 Jeep Wrangler vs. 2025 Ford Bronco comparison chart; see their specs below:
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| 2025 Jeep Wrangler | 2025 Ford Bronco | |
|---|---|---|
| Starting Price MSRP (Base Trim) | $32,6901 | $37,9952 |
| Starting Price MSRP (Off-Road Trim) | $47,5501 (Rubicon) | $50,0952 (Badlands) |
| Starting Price MSRP (V-8 Trim) | $100,5901 (Rubicon 392) | N/A |
| Engine Options |
|
|
| Horsepower | 285 to 470 | 300 to 418 |
| 4WD | Standard | Standard |
| Manual Transmission | Standard | Available |
| Maximum EPA-Est. MPG (City/Hwy/Comb) | 20 / 23 / 213 | 19 / 21 / 204 |
| Maximum Towing Capacity | 5,000 lbs5 | 4,500 lbs5 |
| J.D. Power Quality & Reliability Rating | 80 out of 1006 | 77 out of 1007 |
As a note, the MPG ratings listed above do not cover all the Ford Bronco powertrain options, as the EPA has not fully tested the model (as of our writing).
However, the 2024 Bronco could, at best, deliver an EPA-estimated 20/21 MPG (City/Highway).4 Since not much has changed for 2025, we expect this to remain its top effort; the Wrangler, therefore, should remain victorious with its EPA-estimated 20/23 MPG (City/Highway).3
There's also the Wrangler 4xe: a plug-in hybrid model that maintains the core Wrangler offerings and then adds more power, fuel efficiency, and hybrid abilities (like an all-electric driving mode).
On top of that, the core Jeep Wrangler engine options are a time-tested V-6 and a refined turbo four-cylinder, both of which can contribute to the three-point-higher Jeep Wrangler reliability rating from J.D. Power6, 7 and the 500-pound-higher Jeep Wrangler towing capacity.5 The Ford Bronco engine options are also less diverse and don't include any V-8s.
The Wrangler, overall, is a model that has mastered this segment and can provide massive value, especially when you claim one of our new Jeep specials. But speaking of value for your hard-earned dollar, the Jeep Wrangler vs. Ford Bronco showdown has a lot more to reveal.
Jeep Wrangler vs. Ford Bronco Value for Your Money
The base 2025 Jeep Wrangler configurations can offer more than the Bronco Base, even though they start at $5,305 less.1, 2 Here's an overview:
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| 2025 Jeep Wrangler Sport | 2025 Ford Bronco Base | |
|---|---|---|
| Starting Price MSRP | $32,6901 | $37,9952 |
| Standard Touchscreen | 12.3 in | 12 in |
| Standard Sound System | 8 speakers | 7 speakers |
| Standard Driver's Seat Adjustability | 6-way manual w/ 2-way manual lumbar | 6-way manual |
| Standard Skid Plates | 3 (Fuel tank, transfer case, and transmission) | None |
| Front Stabilizer Disconnect Function | Standard | N/A |
Even if you move up the ladder of Ford Bronco configurations, there are still many areas of deficiency.
For example, while the Wrangler Willys (which has a starting price of $40,1901) offers standard Enhanced Adaptive Cruise Control and a locking rear differential, the Ford Bronco Big Bend (which starts at an MSRP of $40,3702) lacks Adaptive Cruise Control and does not have any standard locking differentials.
This also doesn't cover the Jeep Wrangler customization options, which include an Alpine® sound system, perforated leather seats, multiple roof styles, rock sliders, and more. Contact us to learn how you can order a Wrangler with these optional upgrades. Meanwhile, Ford Bronco customization options for the equivalent lower trims do not include essentials like leather seats or a premium audio upgrade.
Plus, with the reliability ratings seen earlier, you'll likely spend less time and money at a Jeep service center.
The Ford Bronco vs. Jeep Wrangler comparison, whether you look at Ford Bronco reliability or Jeep Wrangler comfort, tends to favor the time-tested Wrangler.
Jeep Wrangler vs. Ford Bronco Off-Road Trims Compared
Now for the real fun: the Ford Bronco and Jeep Wrangler off-road battle. We won't mince words here, as both SUVs are undeniably capable on the trail. However, with a longer run and consistent engineering benefits like Dana 44 axles, the Wrangler remains the popular choice, and it's not hard to see why.
You can see some examples of this across the base trims in the chart above. However, those base trims aren't the ultimate form of a new Jeep Wrangler. The Rubicon trim is the true off-road champion; here's how it compares to the equivalent Ford Bronco off-road trim:
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| 2025 Jeep Wrangler Rubicon | 2025 Ford Bronco Badlands | |
|---|---|---|
| Starting Price MSRP (Off-Road Trim) | $47,5501 | $50,0952 |
| Standard Ground Clearance | 10.8 in | 10.5 in |
| Standard Tires | 33-in All-Terrain Tires | 33-in All-Terrain Tires |
| 35-inch All-Terrain Tires | Optional | Optional |
| Standard DIfferentials | Electronic-Locking Front and Rear | Electronic-Locking Front and Rear |
| Adaptive Cruise Control | Standard | Optional |
Ready to see more? Head over to Tony T Gulfgate CDJR today to test-drive the 2025 Wrangler lineup and find great Jeep financing and leasing offers.
1MSRP excludes destination, taxes, title and registration fees. Starting at price refers to the base model, optional equipment not included. A more expensive model may be shown. Pricing and offers may change at any time without notification. To get full pricing details, see your dealer.
2Current Manufacturer Suggested Retail Price (MSRP) for base vehicle. Excludes destination/delivery fee plus government fees and taxes, any finance charges, any dealer processing charge, any electronic filing charge, and any emission testing charge. Optional equipment not included. Starting A, Z and X Plan price is for qualified, eligible customers and excludes document fee, destination/delivery charge, taxes, title and registration. Not all vehicles qualify for A, Z or X Plan. All Mustang Shelby GT350® and Shelby® GT350R prices exclude gas guzzler tax.
3EPA-estimated 20 city MPG / 23 hwy MPG with 2.0L Turbo engine and 8-speed automatic transmission. Actual mileage may vary.
4EPA-estimated city/hwy mpg for the model indicated. See fueleconomy.gov for fuel economy of other engine/transmission combinations. Actual mileage will vary. On plug-in hybrid models and electric models, fuel economy is stated in MPGe. MPGe is the EPA equivalent measure of gasoline fuel efficiency for electric mode operation.
5When properly equipped. See dealer for details.
6Reference to this third-party claim is solely for informational purposes and not to be relied upon. For details regarding this rating, visit https://www.jdpower.com/cars/2025/jeep/wrangler
7Reference to this third-party claim is solely for informational purposes and not to be relied upon. For details regarding this rating, visit https://www.jdpower.com/cars/2025/ford/bronco